The “Project 100″ is a not for profit collaborative book on “Marketing in the Social Media Era”. It brought together 100 of us to contribute with all proceeds will be donated to the Susan B. Komen foundation for Breast Cancer. What follows is an excerpt from my contribution. Book to be publish end of year.
Jump ahead one hundred years and what has changed? Simply, the introduction of social media. The unique ability to share knowledge, enthusiasm, and lifestyle around a specific car. Enabling that car to further become part of our identity as we are able to share and distribute our thoughts about that car. Whether those thoughts revolve around restoration, repairing, customization, performance, racing, showing, or just enjoying, social media enables the “do it yourself” (DIY) model.
Tags: Marketing
